Route optimization vs. Google Maps - what's the difference?
Benefits of telematics
Lesezeit: 6 minutes | Thursday, 21. Nov 2019
Many transport companies nowadays rely on online mapping services, smartphone apps, or traditional navigation devices for route planning and navigation. Google Maps, in particular, is increasingly being used for route planning, but is Google Maps the right solution for your route planning needs, or is the service primarily intended for navigating cars from point A to point B?
Google Maps can be used on both PCs and smartphones (iOS & Android) and is mainly used by drivers, cyclists, pedestrians, and public transportation users. The solution helps users find the best routes for these modes of transportation, taking into account factors such as traffic updates and congestion.
However, when it comes to planning a route with multiple stops and considering important parameters like delivery time windows, providers like Google Maps quickly reach their limitations.
Optimal route planning in logistics
In fleet route planning, the shortest distance between two points is not always the primary focus. Instead, the focus is often on planning truck routes while considering important parameters such as vehicle dimensions, weight, driving and rest times, and restrictions such as narrow roads, bridges, or limited turning options.
Our excellent solution, BlueLOGICO®, supports you in planning and optimizing your routes. You can create loading and unloading points and calculate the most efficient sequence of route points. Important restrictions in route planning can be taken into account. Typical influencing factors on the optimal route plan include:
- Delivery time windows
- Vehicle size restrictions
- Load quantity
- Road network, traffic congestion, long-term construction sites

Your benefits
Intelligent solutions like BlueLOGICO® support you in practical tour and cost optimization and offer the following benefits for your company:
- Savings in transportation and operating costs
- Increased fleet efficiency
- Support through smart tour planning with a clever algorithm
- Improvement of customer service
Feel free to contact us; we look forward to your call!
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